Pharma Health Care FMCG
The company is engaged in manufacture and sale of a range of FMCG, Healthcare and Pharma products. The operations cover 17 manufacturing locations, 1400 direct customers across 7 regions fulfilled by 22 distribution centers. Product offering includes 6 major product lines with about 300 mother SKUs.
The company has deployed a planning module of a leading ERP vendor for its primary sales forecasting. However, there was lack of visibility into consumer demand beyond distributors to manage the channel inventory. The syndicated Nielson data was not being proactively used for this purpose either.
Secondary sales forecasting required setting up of a new system and process.
High Channel Inventory
High working capital investment VMR process not strictly adhered Manual stock planning by sales team
No Tracking of Secondary Sales Trends
Lack of reporting & analysis
Lack of Team Bandwidth
Both new system and process required additional resources to support until stability
Forecast Secondary Sales & Stock Mgmt
Cloud based low cost planning tool No capex investment. Plug & play Statistical forecast at sku level
BI Based Demand Sensing Reports
Trend, market share & promo analysis Exceptions report to review forecast ABC & forecast error bucket analysis
Process Consulting & Manpower Support
Process set up – flow & timelines KPIs & reports identification Trained planning manpower support
Quick forecasting capability deployment within 2 weeks
Including process diagnostics, Cloud forecasting system and BI